Custom Display Racks: Reshaping Retail and Sportswear Store Merchandising
Custom Display Racks: Reshaping Retail and Sportswear Store Merchandising
In-store merchandising remains one of the most direct channels for brands to influence purchase decisions. Redman Corporation, established in 2002 as a designer, engineer, and manufacturer of custom POP displays and store fixtures, has been serving global retailers from its 550,000 Sqft (51,097 m²) facility in Zhangjiagang, China.
Industry Challenge: Standard Fixtures vs. Brand Experience
Retail environments—especially sportswear stores—demand display solutions that do more than hold products. They must reflect brand identity, guide customer flow, and adapt to seasonal promotions. Standard shelving often falls short in delivering differentiation. With the sportswear retail segment capturing 70.4% of global sportswear sales through brick-and-mortar channels in 2026, the need for specialized, brand-aligned display racks has intensified.
Brand Solution: Three Core Display Lines
Redman offers three distinct product categories tailored to different retail needs:
- Custom Metal POP Display (RM-POP-001): Built from cold-rolled steel and stainless steel, finished with powder coating or painting. Load capacity ranges from 50 kg to 200 kg, suitable for high-traffic promotional zones.
- Custom Wood Store Fixture (RM-SF-001): Made from MDF, solid wood, plywood, metal and acrylic, with finishes including melamine, veneer, and painting. Ideal for department stores and brand stores requiring premium aesthetics.
- Plastic Display Rack (RM-PD-001): Fabricated from ABS, PS, and acrylic via injection molding or vacuum forming. Lightweight and cost-effective for supermarkets and convenience stores.
All three product lines support custom size, design, color, and logo printing, enabling retailers to align displays exactly with brand guidelines.
Surface finishing capabilities—such as powder coating—ensure durability and consistent brand colors.
Technical Capabilities: From Material Selection to Finish
The manufacturing depth at Redman includes dedicated metal, wood, plastic, printing, painting, powder coating, and packaging workshops. This vertical integration allows control over material quality and finishing consistency. For example, powder coating on metal racks provides chip resistance, while wood fixtures can be finished with veneer or melamine to match upscale interiors. With 50+ technical engineers and 7 project managers on staff, Redman manages both standard and complex custom orders.
Application Scenarios: Tailored for High-Foot-Traffic Environments
Redman's display racks are deployed across multiple retail contexts:
- Retail Stores: Used for brand in-store marketing and product merchandising with 24/7 static display, customizable for interactive features. Adaptable to continuous operation.
- Supermarkets: Designed for high customer flow, easy assembly/disassembly, and 24/7 static display. Accommodates price tag holders, promotional posters, and lighting accessories.
- Department Stores: Long-term static display requiring high-end appearance customization. Supports brand image building and product series showcasing.
- Exhibitions & Trade Shows: Short-term display requiring lightweight, portable designs that are easy to assemble, disassemble, and transport. Often paired with lighting systems and brand backdrops.
A metal POP display deployed in a retail environment, demonstrating brand integration and product visibility.
Market Trend Analysis
The global retail shelving market, valued at USD 12.4 billion in 2025, is projected to reach USD 25.6 billion by 2034. Within this market, gondola and floor-standing systems hold a 41.8% share (approx. USD 3.59 billion in 2024), indicating strong demand for full-height, freestanding displays. Steel remains the dominant material at 48.6% market share, though combination materials (wood, metal, acrylic) are increasingly specified for premium environments.
Modular display systems have seen a 34% year-over-year sales growth in the U.S. (2024–2025), suggesting that retailers favor flexible configurations over static fixtures. This trend aligns with Redman's ability to produce both modular and fixed designs across multiple materials.
Comparison with Traditional Solutions
Traditional off-the-shelf shelving offers lower upfront cost and faster availability but lacks brand differentiation. Custom display racks provide exact fit, unique finishes, and promotional flexibility. One honest limitation: custom projects typically require longer lead times due to design, prototyping, and tooling stages, especially when combining multiple materials or advanced finishes like PVD.
Future Outlook
With retailers pushing for faster reset cycles and more immersive brand experiences, demand for customizable, modular, and multi-material display racks is expected to grow. Redman's combination of in-house metal, wood, and plastic production enables cross-material integration that many competitors cannot match. The adoption of digital enhancements—such as LED screens and lighting—is also likely to increase, particularly in sportswear and flagship stores.
Frequently Asked Questions
What types of display racks does Redman offer?
Redman offers three primary lines: Custom Metal POP Displays (RM-POP-001), Custom Wood Store Fixtures (RM-SF-001), and Plastic Display Racks (RM-PD-001). Each is designed for specific retail environments and load requirements.
What materials are used in Redman's display racks?
Materials include cold-rolled steel, stainless steel, MDF, solid wood, plywood, ABS, PS, and acrylic. Finishes range from powder coating and painting to melamine, veneer, injection molding, and vacuum forming.
Which retail sectors are suitable for Redman's display solutions?
The products are designed for retail stores, supermarkets, department stores, brand stores, convenience stores, and exhibitions. The Plastic Display Rack is also suitable for sportswear stores.
Can the displays be customized with my brand logo and colors?
Yes, custom size, design, color, and logo printing are supported across all product lines. Shelf load capacity can also be tailored.
Does Redman serve international markets?
Export business accounts for 95% of Redman's total sales. Major markets include the USA, Canada, Europe, the Middle East, and Australia. Redman also maintains a warehouse in Los Angeles for assembling, packaging, and drop-shipping.
Download the complete product brochure (PDF) for detailed specifications and case studies.