Project Cases

An emerging feminine care brand in Taiwan, China, specializing in private-label sanitary pads and disposable period pants. The client sought differentiated products, a comfortable user experience, and reliable supply to support the expansion of its product range.

Newupward completed four rounds of customized sampling and refinement before the initial order, addressing the client's requirements for cooling sensation, comfort, and consistent product quality. Development included the selection of topsheet and absorbent-core materials, together with a customized cooling formulation. The collaboration helped the client expand from a single product size into daytime, overnight, and extra-long overnight sanitary pads, as well as disposable period pants in different sizes. Newupward supported the process from product planning and sample approval through to production and delivery. The project developed into a repeat-order partnership lasting more than three years, providing ongoing product development and supply support as the client broadened its feminine care portfolio.